Real Coaching. In Every Athlete’s Pocket.
Wilco was built to put two decades of strength and conditioning expertise into the hands of every athlete who’s willing to work for it.
Every coach knows the feeling. The season ends, the weight room empties, and for months your athletes are on their own. Some of them disappear. Some train hard but train wrong — no structure, no plan, no progress to show for the sweat. You can write programs, send spreadsheets, ask for check-ins, but you can’t be in every garage and globo gym watching every rep. Nobody can.
Athletes feel the other side of it. Most of them want to put in the work — the problem was never discipline. It’s standing in a gym not knowing what to do, guessing at weights, watching a summer of effort add up to nothing because no one was there to point it somewhere. Eager to get better, but needing direction.
That’s exactly how Wilco started — with one coach and one athlete. Joe Thomas spent more than twenty years building the strongest, most prepared people on the planet in military strength and conditioning, the last decade of it also running high school weight rooms. Will Higgins was one of his athletes: a kid playing basketball and football who wanted more, walked up and asked to learn how to lift, and trained under Joe’s programming until he became a state runner-up weightlifter — now an Olympic weightlifter at the University of Florida, 6th in the nation for his weight class. The difference between drifting and that trajectory wasn’t talent. It was direction.
Years later, on the first day of a summer internship, Joe turned to Will in the front seat of his work truck and asked him to go 50/50 on the idea they’d both been circling for years. Will said yes before they reached the job site.
Because Joe can only be in one weight room at a time. There are millions of athletes who will never get a coach like him — not because they don’t deserve one, but because there aren’t enough of him to go around. So coach and athlete built Wilco together: Joe’s programming, judgment, and standards in an app that learns every athlete it trains, gets sharper with every logged session, and never leaves the room.
Wilco exists so no athlete trains alone and no coach has to watch the off-season undo their work. If you’re looking for a shortcut, this isn’t it. If you’re looking to get to work, you’re home.
