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WILCO TRAINING LLC

Privacy Policy

Effective Date: May 22, 2026 | Last Updated: October 17, 2026

Wilco Training LLC (“Wilco,” “we,” “us,” or “our”) is committed to protecting the privacy of all users of the Wilco Training platform (“Platform”), including athletes, coaches, and organization administrators. This Privacy Policy explains what information we collect, how we use it, how we protect it, and what choices you have. By using the Platform, you agree to the practices described in this Privacy Policy.

This Privacy Policy applies to the Platform operated at TrainWilco.com and all associated web and mobile applications.

AI and Your Data

Your coach runs on Claude, an AI model made by Anthropic. To write your replies, programs and log entries, WILCO sends Anthropic your name and profile, messages, workout logs, program, goals, injury notes, memory notes, notes from your coach, check-in answers, and photos or video frames you submit.

If you are a coach, WILCO also sends Anthropic your own messages, notes and programs, and your athletes' data of the same kinds.

Memory notes and notes from a coach reach the AI as read-only information, so that replies fit the athlete. A photo of a program is sent only when you upload one.

Anthropic handles this data under its own terms and policies. See anthropic.com/legal/commercial-terms and privacy.claude.com. Anthropic can change them.

WILCO may use de-identified, aggregated data to improve and train its own AI systems, as described in Section 2 and in the Terms. WILCO cannot coach you without sending this data to Anthropic, so there is no way to use WILCO with the AI turned off. If you withdraw your permission, you can no longer use the Platform. To withdraw and have your data deleted, delete your account in Settings.

1. Information We Collect

1.1 Information You Provide Directly

When you create an account and use the Platform, we collect information you provide, including:

  • Account information: full name, email address (required to create an account), date of birth, gender, and a 4-digit PIN, which we store only in hashed form;
  • Athletic profile: sport, level, position, graduation year, height, body weight, available equipment, training days, goals, and training history (including personal records, estimated 1-rep maxes and prior performance data);
  • Session data: workout logs, sets, reps, weights, notes, and coach feedback submitted through the Platform;
  • Chat and memory: the messages you send to Coach Joe and the replies are sent to Anthropic to write those replies. If you are an athlete, the chat is kept on your device, not on our servers. If you are a coach, your chats with Coach Joe are stored in your account on our servers. We also store the free-text memory notes the AI saves about you from them;
  • Coach and team details: the name and email of a coach you type in, and the school, club, team or group you join. Coaches give us their name, email, school and a 4-digit PIN (stored hashed);
  • Check-ins and requests: your check-in answers, the requests you send to your coach, and the progress reports WILCO generates for you;
  • Acceptance record: which version of the Terms and Privacy Policy you accepted, and when;
  • Optional health information: prior injuries, pain notes and flags, physical limitations, or medical conditions you choose to disclose to personalize your training programs; and
  • Form-check video: when you submit a video for form review, still frames are taken on your device and only those frames are sent for analysis. The frames are not stored. We keep the written feedback.

1.2 Information Collected Automatically

When you use the Platform, we automatically collect certain technical and usage data, including:

  • Device type, operating system, and browser information;
  • IP address and general geographic location;
  • Pages visited, features used, and time spent on the Platform;
  • Session identifiers and authentication tokens; and
  • Push notification tokens, if you enable notifications on your device or browser, used only to deliver the notification types described in Section 2 and never sold or shared with third parties, apart from Apple, which delivers the notifications; and
  • Usage and error events, such as which features you use and when something fails.

We use this information to operate and improve the Platform. Usage and error events are linked to your account. We keep these raw rows for about 90 days, then remove them or reduce them to summary figures. When you delete your account, any that remain are anonymised.

1.3 Payment Information

WILCO is free right now, and we do not collect payment information. If we later offer a paid plan, payments will be processed by Stripe, Inc., our third-party payment processor. Wilco does not collect, store, or have access to your full credit card number, bank account number, or other sensitive financial data. Stripe’s handling of your financial information is governed by Stripe’s Privacy Policy, available at stripe.com/privacy.

1.4 Analytics and Tracking Technologies

We use analytics tools and advertising technologies to understand how people discover and use the Platform and to measure our advertising. This may include cookies, pixel tags, and similar tracking technologies. You may disable certain cookies through your browser settings, though doing so may affect some Platform features.

The WILCO iOS app and the web app do not run advertising pixels or other advertising trackers. The Platform uses Vercel Analytics and our own usage events to see how it is used.

On our public website at TrainWilco.com we use the Meta Pixel, provided by Meta Platforms, Inc., alongside our own analytics. If paid subscriptions are offered, when you complete one we will also send a matching purchase event to Meta through the Meta Conversions API. We use these tools to see whether our ads lead to sign-ups and subscriptions so we can improve them. Section 3.2 describes what we share with Meta, and Section 13.2 explains how to opt out. The base Meta Pixel (page views and similar site activity) applies to all visitors and has no age gate. No purchase events are sent while WILCO is free. The purchase event sent through the Meta Conversions API is the exception: we do not send it for accounts we identify as belonging to a user under 16 based on the date of birth provided at signup.

There is no uniform industry standard for “Do Not Track” browser signals, so we do not respond to them. We do honor the Global Privacy Control (“GPC”) signal. If your browser or a browser extension sends a GPC signal, we treat it as a request to opt out of sharing your information for advertising, and we disable the Meta Pixel for that visit. You can also opt out at any time using our “Do Not Sell or Share My Personal Information” page at TrainWilco.com/do-not-sell.

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve the Platform. Specifically, we use your information to:

  • Generate personalized, AI-powered strength and conditioning training programs based on your athletic profile and history;
  • Power the AI coaching assistant and provide exercise recommendations and form feedback;
  • Track your progress over time and display performance data within your account;
  • Create AI-written summaries and reports for you and, if you are connected to a coach, for your coach;
  • Enable the coach at your school, club or team to see your data through the coach dashboard, as described in Section 3.1;
  • Manage your account, and process payments if we offer a paid plan;
  • Send essential service communications, including account confirmations, PIN recovery, and policy changes;
  • Send push notifications you've enabled, such as when a new coaching letter is ready, a reminder after a period of training inactivity, or an update your coach makes to your program;
  • Respond to your support inquiries and resolve disputes;
  • Analyze aggregate, de-identified usage patterns to improve Platform features;
  • Improve and train our AI systems using de-identified, aggregated data derived from Platform usage. This data cannot reasonably be used to identify you individually; and
  • Measure and optimize our advertising by sharing limited activity, such as page views and similar site activity, with Meta Platforms, Inc. through the Meta Pixel and Meta Conversions API, as described in Sections 3.2 and 13.2.

We use only a limited set of your information for advertising, as described above and in Sections 3.2 and 13.2. We do not sell your personal information for money. We never use your health information, workout logs, coach feedback, or video and image submissions for advertising, and we do not share that information with advertising partners. You can opt out of advertising sharing at any time through the “Do Not Sell or Share My Personal Information” page or by turning on Global Privacy Control.

We do not sell your personal data. Any training of our AI systems uses only de-identified, aggregated data, never data that identifies you.

3. How We Share Your Information

3.1 With Coaching Staff and Institutions

If you are an athlete connected to a coach at your school, club or team, that coach can see your profile and training data (workouts, personal records, body weight and similar), your injury and pain notes and flags, your session data, your check-in answers, the memory notes saved about you, progress reports, form review feedback, and the AI-written summaries and reports about your training. This includes the health information you chose to give us. Your coach does not see the messages you exchange with Coach Joe themselves. A coach’s notes about you also reach your AI coach as read-only information. This sharing is a core function of the Platform and is necessary to deliver the Services.

If you enter a coach's email address, you direct us to send that person a welcome notice and weekly training reports about you. We send them through Resend, to the address you entered.

3.2 With Third-Party Service Providers

We work with a limited set of vetted third parties that help us operate and promote the Platform. With the exception of Meta Platforms, Inc., which is described below, these providers act as our service providers and are contractually prohibited from using your data for any purpose other than providing services to Wilco. Our current providers include:

Anthropic PBC: AI processing. It receives the data listed under “AI and Your Data” above. Anthropic handles API data under its Commercial Terms (anthropic.com/legal/commercial-terms) and the policies in its Privacy Center (privacy.claude.com).

Supabase: Secure cloud database and authentication infrastructure. Your account data is stored here.

Vercel, Inc.: Platform hosting, content delivery, and Vercel Analytics.

Resend: Sends our emails, such as welcome messages, PIN recovery and coach invitations, and the welcome notice and weekly training reports sent to a coach whose email an athlete entered.

Apple: Delivers push notifications through the Apple Push Notification service, and distributes the iOS app.

Stripe, Inc.: Payment processing. Not used while WILCO is free. If we offer a paid plan, Stripe’s handling of payments is governed by Stripe’s Privacy Policy at stripe.com/privacy.

Meta Platforms, Inc.: Advertising measurement and optimization for our marketing, on our public website only. See the paragraph below and Section 13.2 for what we share and how to opt out. Meta’s practices are governed by Meta’s Privacy Policy at facebook.com/privacy/policy.

Our relationship with Meta is different from the service providers listed above. When you visit our public website, the Meta Pixel shares activity such as page views and other key actions with Meta. If paid subscriptions are offered, when you complete one we send Meta a purchase event through the Meta Conversions API that includes the purchase amount, your email address in hashed form, and Meta browser identifiers (the “fbc” and “fbp” cookies). Meta may use this information for its own advertising purposes, so under California law this is treated as “sharing” for cross-context behavioral advertising rather than a service-provider relationship. We do not share your health information, workout logs, coach feedback, or video submissions with Meta. You can opt out at any time, as described in Section 13.2.

Other than the sharing with Meta described above, we do not share your personal data with any other third parties without your explicit consent, except as required by law.

3.3 Legal Disclosures

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that disclosure is necessary to: (a) comply with a legal obligation; (b) protect the safety of any person; or (c) protect the rights, property, or safety of Wilco Training LLC.

3.4 Business Transfers

In the event that Wilco Training LLC is acquired, merged, or undergoes a substantial asset transfer, your information may be transferred as part of that transaction. We will provide notice of any such change and applicable choices you may have in accordance with applicable law.

4. Data Retention

We keep your personal data for as long as your account is active.

If you ask to delete your account in Settings, whether you are an athlete or a coach, a daily automated process permanently deletes your personal data about 30 days after your request. Deletion cannot be undone. There is no reactivation. Cancelling a subscription, if you ever have one, does not delete your data. Only a deletion request does.

If you are an athlete, a coach connected to your account, or your school or club, can also ask us to delete your account and data. The same 30 days apply, and the coach can take that request back during them. When a coach deletes their own account, their athletes' accounts and data are not deleted.

Usage and cost records are anonymised when you delete your account, not deleted: your identity is removed so they can no longer be tied to you. Raw usage and error events are kept for about 90 days, then removed or reduced to summary figures.

Aggregate, de-identified data that cannot reasonably be used to identify you may be retained indefinitely for the purpose of improving the Platform.

Wilco retains certain records as required by applicable law, including any financial transaction records, which may be retained beyond the 30-day period in accordance with legal requirements.

5. Your Rights and Choices

You have the following rights with respect to your personal data:

Access: You may request a copy of the personal data we hold about you.

Correction: You may request that we correct inaccurate or incomplete personal data in your account.

Deletion: Athletes and coaches can request deletion of their account and associated personal data in Settings. A coach connected to an athlete's account, or the athlete's school or club, can also request deletion of that athlete's account. Data is deleted about 30 days after the request, subject to applicable legal retention obligations. See Section 4.

Withdraw AI permission: The Platform cannot work without sending your data to Anthropic, so the only way to withdraw your permission is to delete your account. There is no way to use WILCO with the AI turned off.

Opt-Out of Communications: You may opt out of non-essential marketing communications at any time via the unsubscribe link in any marketing email or by contacting us directly. Essential service communications (including account notices and Terms updates) cannot be opted out of while your account remains active.

To exercise any of these rights, contact us at support@trainwilco.com. We will respond within 30 days of receipt. We may request verification of your identity before fulfilling any request.

6. Children’s Privacy

The Platform is intended for users who are at least 13 years of age. Wilco does not knowingly collect personal data from children under 13. If you are a parent or guardian and believe your child under the age of 13 has created an account without your consent, contact us immediately at support@trainwilco.com and we will promptly delete the account and all associated data.

For users between the ages of 13 and 17, the sign-up flow asks for your date of birth. We rely on the date you enter and do not check it against any document. The sign-up screen does not let anyone who enters an age under 13 create an account. When the date of birth entered indicates an age between 13 and 17, a separate confirmation checkbox is displayed and must be checked before account creation is permitted. By checking it, the minor user confirms that their parent or legal guardian has reviewed this Privacy Policy and the Terms of Service and agrees to the data practices described here. The minor, not the parent or guardian, checks the box, and we do not separately contact or verify the parent or guardian.

We encourage parents and guardians of minor users to review this Privacy Policy periodically and to monitor their child’s use of the Platform.

7. Video and Image Data

When you submit a video for form review, still frames are taken on your device and only those frames leave it. They are sent for automated AI analysis (see “AI and Your Data”). Wilco does not manually review your video; analysis is performed automatically. Wilco does not store the frames. They are used only to generate your form feedback, and we keep the written feedback.

Wilco does not collect, store, or derive biometric identifiers or biometric information (including facial geometry, voiceprints, or similar identifiers) from video or image submissions. If you use Face ID to open the app, iOS handles it on your device and WILCO receives no biometric data. Still frames are used solely for motion and athletic form analysis within the context of the Services.

Wilco does not share, sell, or publicly display any user video or image content. Video submissions of minor users are subject to the same protections as all other personal data described in this Policy.

8. Data Security

Wilco implements industry-standard technical and organizational security measures designed to protect your personal data against unauthorized access, loss, alteration, or destruction. These measures include encrypted data transmission, storing PINs only in hashed form, access controls, and secure cloud infrastructure maintained by our service providers.

No security system is impenetrable. In the event of a data breach involving your personal data, Wilco will notify affected users in accordance with applicable law, including within 30 days of determining that a breach has occurred as required under the Florida Information Protection Act (Fla. Stat. § 501.171).

You are responsible for maintaining the confidentiality of your account credentials. Choose a PIN that others cannot guess, do not share it, and notify us immediately at support@trainwilco.com if you suspect unauthorized access to your account.

9. Third-Party Links

The Platform may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. Wilco is not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party services you access through the Platform.

10. Changes to This Privacy Policy

Wilco reserves the right to update this Privacy Policy at any time. We will notify you of material changes by posting the updated Policy on the Platform and by sending a notice to your registered email address at least 14 days before the changes take effect. Your continued use of the Platform after the effective date of any updated Policy constitutes your acceptance of the changes.

The “Last Updated” date at the top of this Policy reflects when the most recent version was published. We encourage you to review this Policy periodically.

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

Wilco Training LLC

801 International Pkwy, Suite #5034

Lake Mary, Florida 32746

TrainWilco.com | support@trainwilco.com

We will respond to all privacy-related inquiries within 30 days of receipt.

12. Where the Service Is Offered

WILCO is offered in the United States. It is not directed to users in the European Economic Area, the United Kingdom, or any other country. If you use the Platform from outside the United States, your personal data is sent to and processed in the United States.

13. Additional Rights for California Residents

If you are a California resident, the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”) grants you the following additional rights.

13.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information as defined under the CCPA:

  • Identifiers: name, email address, IP address, account credentials (a hashed PIN), and device identifiers, including push notification tokens;
  • Personal information under Cal. Civil Code § 1798.80: name and general location;
  • Internet or electronic network activity: pages visited, features used, session data, and interaction logs;
  • Geolocation data: general geographic location derived from IP address;
  • Inferences: training program recommendations derived from your athletic profile;
  • Characteristics of protected classifications: date of birth (age) and gender; and
  • Sensitive personal information: health information you voluntarily provide (injuries, pain notes, medical conditions).

13.2 Sale and Sharing of Personal Information

Wilco does not sell your personal information for money. However, our use of the Meta Pixel and the Meta Conversions API, described in Sections 1.4 and 3.2, is considered “sharing” for cross-context behavioral advertising under the CPRA. In the preceding 12 months, we have shared the following categories of personal information for this purpose: identifiers (Meta browser cookies and a hashed version of your email address) and internet or electronic network activity (page views and similar site activity). We have never shared, and will not share, your sensitive personal information, health information, workout data, coach feedback, or video and image submissions for advertising.

You have the right to opt out of this sharing at any time. To opt out, you can:

  • Visit our “Do Not Sell or Share My Personal Information” page at TrainWilco.com/do-not-sell and turn sharing off; or
  • Turn on the Global Privacy Control (“GPC”) in a supported browser or extension. We treat a GPC signal as a valid request to opt out of sharing for that browser.

We will not discriminate against you for exercising this right.

13.3 Your CCPA/CPRA Rights

In addition to the rights in Section 5, California residents have the right to:

  • Know the categories and specific pieces of personal information collected, the sources, the business purpose, and the third parties with whom it is shared;
  • Delete personal information we hold about you, subject to certain legal exceptions;
  • Correct inaccurate personal information;
  • Opt out of the sharing of your personal information for cross-context behavioral advertising, as described in Section 13.2;
  • Limit use of sensitive personal information to what is necessary to provide the Services; and
  • Non-Discrimination: We will not deny Services, charge different prices, or provide a different quality of service because you exercised any CCPA/CPRA right.

Contact us at support@trainwilco.com to exercise your rights. We will verify your identity and respond within 45 days, extendable by 45 additional days with notice.

13.4 Authorized Agent

You may designate an authorized agent to submit requests on your behalf by providing written signed authorization. We may verify your identity directly before honoring such requests.

14. International Users and Export Controls

The Platform is operated from the United States and is subject to U.S. export control laws. By using the Platform, you represent that you are not located in, under the control of, or a national or resident of any country subject to U.S. trade sanctions or export restrictions, including Cuba, Iran, North Korea, Russia, Syria, or the Crimea region of Ukraine. Users in sanctioned territories are not authorized to use the Platform.

Wilco Training LLC | TrainWilco.com | support@trainwilco.com

801 International Pkwy, Suite #5034, Lake Mary, Florida 32746

See also our Terms of Service.